Barloworld Logistics to Enhance Its Service Delivery to Clients through River Logic's Enterprise Optimizer Decision Support Platform
River Logic's Enterprise Optimizer to add value to Barloworld Logistics' services by identifying profit destroying and profit maximizing activities.

DALLAS, TX, March 08, 2011 /24-7PressRelease/ -- River Logic, Inc., a leading provider of corporate performance management and predictive modeling software, today announced that Barloworld Logistics, an international provider of logistics and supply chain management solutions, has selected Enterprise Optimizer (EO), a constraint-based modeling platform, to enhance service to its customers by identifying opportunities for greater savings and profit improvement.

"After benchmarking Enterprise Optimizer against other decision support applications in the market, looking at several key areas, including logistics/network optimization; sourcing/procurement optimization; manufacturing optimization; financial optimization; and supply chain/organization planning, we chose EO for its ability to best maximize the financial impact of our strategic and operational decisions for both our customers and ourselves. The software also demonstrated a real ability in terms of holistic financial reporting and modeling, which was a clear differentiator," said Eric Gower-Winter, CEO, Barloworld Logistics Africa.

Enterprise Optimizer will provide Barloworld with access to essential business intelligence information to help them drive better results. EO is a modeling and analytics platform that can accurately represent the entire enterprise - a foundation for true, cross-functional planning. EO delivers unprecedented insights to users through a holistic understanding of the business, and gives them the ability to conduct fast what-if simulation and optimization analyses that accurately measures full financial impact. EO makes it possible to increase planning agility, making it a foundation for dynamic course correction, and EO aligns business planning and decision-making with key performance indicator (KPI) targets and financial plans.

Barloworld will be working closely with Business Modelling Associates (BMA), an international distributor in the EMEA market, for River Logic. Shane Russell, BMA's Principal and Co-Founder, stated, "We're beginning a formal relationship with a true leader and visionary in the logistics industry, and we foresee the potential for developing solutions which will enhance profitability for Barloworld and its clients."

EO's flexibility to address white-space industry issues will enable Barloworld to provide realistic, forward-looking understanding of complex business issues to its customers. Through EO's advanced analytics, Barloworld acquires the ability to improve operational efficiencies and identify actions that will maximize their clients' profitability.

"As a 4PL with a robust business, Barloworld wants to know how best to serve its customers at any given moment," said Carlos Centurion, COO for River Logic. "We're pleased to have the opportunity to provide them, via our international partnership with Business Modelling Associates, a powerful modeling and analytics platform which will help them better understand their customers' changing requirements."

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Donna Martinez
River Logic
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