Paddington Brands to Sponsor The 2012 Checkered Flag Run to Phoenix International Raceway's NASCAR Weekend
Tequila 3 Amigos and Napa Smith Brewery team up to support event.

CARMEL, IN, January 19, 2012 /24-7PressRelease/ -- Paddington Brands announced today it has agreed to sponsor The 2nd Annual Checkered Flag Run (Checkeredflagrun.com) to Phoenix International Raceway's NASCAR Weekend. Tequila 3 Amigos and Napa Smith Brewery will both help make year's event to be bigger and better than ever for motorcycle enthusiasts when it returns March 2-3, 2012 . The Checkered Flag Run offers two days of exciting activities that culminate with rides to Phoenix International Raceway (PIR) (Phoenixinternationalraceway.com) to watch the Bashas' Supermarkets 200 NASCAR Nationwide Series Race on March 3.

J. Smoke Wallin, Chairman & CEO of Paddington Brands, said, "We love the opportunity to get our 3 Amigos Tequila and Napa Smith Brewery involved in such a fantastic event. Helping promote the Checkered Flag Run ties in perfectly with our 3 Amigos Tequila sponsorship of PIR's NASCAR events."

"We are excited about our new and expanded program," said Alan M. Powell, co-founder of the Checkered Flag Run. "We are highlighting the diversity among motorcycle enthusiasts while supporting organizations that work to benefit the local multicultural community in the Greater Phoenix and Chandler areas. It's not a white thing, Hispanic thing or a black thing - it's a chrome thing."

A major highlight of the event weekend will be the Checkered Flag Run Bike Show hosted at PIR on March 3. Motorcycle enthusiasts are encouraged to enter the competition to have their bike judged by legendary builders Paul Yaffe of Bagger Nation (BaggerNation.com), Brian Klock of Klock Werks Kustom Cycles (KustomBaggers.com), Dave Perewitz of Perewitz Cycle Fabrication (Perowitz.com) and John Shope from Sinister Industries (SinisterIndustries.com). Participants will have a chance to win cash prizes and the opportunity to participate in the exclusive Gatorade Victory Lane celebration that includes the awarding of the Bashas' 200 champion's trophy to the race winner.

Event Tickets
Tickets to the 2012 Checkered Flag Run can be purchased for $25 until March 1 or while supplies last. After March 1, tickets are available at the gate at PIR. One ticket allows access to all events including the NASCAR Nationwide Series Race on March 3. Book your tickets now! Call (866)498-RACE (7223) or visit Phoenix International Raceway

Join us for the 3 Amigos Tequila Leather & Lace Ball @ Ovations LIVE! Showroom @ Wild Horse Pass Hotel & Casino with Special Guest DJ TWINN & DJ BLVD Rodd Sat., March 3, 9 p.m.-2 a.m. 5040 Wild Horse Pass Blvd Chandler, AZ 85246

For a full Schedule of Events check out Checkeredflagrun.com.

Press Release Contact Information:

J Smoke Wallin
Paddington Brands
Chairman & CEO
11595 N Meridian, Ste 800
Carmel, IN
USA 46032
Voice: 317-574-6407
Fax: 317-574-6424
Website: Visit Our Website